Knock the end of e-commerce or online trading bottlenecks large and medium - sized, chain, store - HC Network Appliance Industry
China to fully achieve the first home appliance chain online payment Online Shopping Mall - Online Shopping Mall at medium and large appliances today (May 26, 2006) accumulated 4.2 million sales, 180% completion of the target. According to the planning of medium and large appliances, this online mall sales 600 million yuan to complete the task.
Dazhong Electronics Online Shopping Mall at the official opening on May 1. Jiayao Yong, general manager of Dazhong Electronics Beijing branch, said Dazhong Electronics Online Shopping Mall is not just an extension of existing channel and supplement chains, to mark its opening, medium and large appliances will form a physical store sales and the coexistence of three-dimensional virtual network deal marketing patterns, and to seize e-business prime time this year and next, to achieve medium and large changes in electrical marketing model.
Industry analysis, as Dazhong Electronics Online Shopping Mall rely on the existing procurement systems, logistics and distribution system and service system, will be possible to solve the online shop and e-commerce in the development of poor credit, distribution and after-sale mistakes absence of other bottlenecks in the existing mall will form a large general-line impact.
Online Shopping Mall Common Challenges
"Online mall as lower operating costs, is basically the same size for 30% of stores, so medium and large electrical goods sold online shop price will be 5-20% lower than the stores." Directly responsible for on-line Mall operations manager of Dazhong Electronics e-commerce business, said Zhang Chuan, Online Shopping Mall is the charm to attract consumers directly, but "Dazhong Electronics Online Shopping Mall of even greater significance, it is to resolve to carry out online shop and e-commerce decades the most critical bottleneck problems - credit, distribution and sale. "
IResearch iResearch released a report predicted in 2006 and 2007 was the golden age of Chinese e-commerce, while in 2007 the overall size of the Chinese e-commerce market will reach 1.7 trillion yuan. Recently, Wang Hanhua Joyo president also expressed similar views, but the helm of the online shop on-line shopping is not very optimistic about the future, he admits, "allow the formation of China's consumer online shopping habits of the real, long way to go . "" The main reason for this phenomenon, is subject to the level of logistics distribution and after-sales service bottlenecks. "Internet Development Research Center of Chinese Academy of Social Sciences published the" 2005 China E-commerce market research report "is evidence of the concerns of Wang Hanhua The report shows that product quality and after-sales service has become a major weakness of Internet transactions, the highest impact of online trading in 2005 the first of many problems: User is online shopping reflects the serious product quality and after-sales service problems, as high as 43 %.
In today's press conference, Zhang Chuan said Dazhong Electronics e-commerce is in on the opportunities and bottlenecks in a rational judgments based on the online shop only opened to make decisive strategic vision, "Relying on the existing product procurement systems, logistics and distribution system and service system, we are confident that e-commerce and Online Shopping Mall crush restricted the development of the bottleneck problem." Ensure that consumers "WYSIWYG", eliminating the risk of consumer shopping.
Zhang Chuan introduction, medium and large appliances online shop relies on its nationwide chain stores are more than 120 entities, with a good business reputation, "Consumers worry about online shop to buy something, we sell them something person who disappeared, and find the door that you can find our medium and large electrical appliances online shop, we are a. " However, online transactions in general, the closing sales were fantastic hide away on the case everywhere, it has become a consumer can not easily access to most major online transactions. Online Shopping Mall as relying on large and medium electrical products to its existing procurement systems, logistics and distribution system and service system, so medium and large appliances online shopping mall and in large and medium customers at least get the store to buy electrical appliances the same quality and service. Moreover, in order to promote online sales and training mall online consumer spending habits, medium and large specially introduced than in the stores shopping is also more attractive marketing initiatives.
Learned, medium and large appliances online shop will use Capitel (Capital Information Development Co., Ltd.) "easy payment", so that consumers click the mouse to complete the loan payments, the current home appliance chain opened an online mall, only large electrical appliances can be achieved in online payment. Currently online shop to use more third-party logistics outsourcing, the way electrical goods are different from other commodities. By the outsourcing company's express courier delivery staff can help customers debug explain the goods and the relevant countries to use "three guarantees" policy, and Dazhong Electronics Online Shopping Mall in need of home delivery customers, the staff are on-line shop home delivery and help customers to debug and installation. Online Shopping Mall on the line to run in the first three months, all medium and large electrical goods are to be e-commerce product manager of personal delivery, Dazhong Electronics Online Shopping Mall is one of the characteristics of services.
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